Concepts of Digital Marketing
by Rajesh Parashar MBA(IT&HR-CVRU);A.I.S(CSIR-NISCAIR);M.Sc.(VBSPU-HCPG-VARANASI)
Dear Friends
Good Evening ,
Thank you to Madam who has given me
permission speak on this topic-Digital Marketing .
First of all I would like explain
some basic concepts and brief history behind this.
- Communication
Communicate
Consciousness with value message to particular community i.e communication .
Since ancient human civilization,cave man conveyed message through cave
painting that is related with daily routine ,food habit,tools . It had strong
message to transfer information and knowledge to next generation .
- Marketing
Primary objective is to make aware
about you and your product and services,create positive image with your target
audience.
- Digital Marketing
Creating awareness about you and
your product and services,create positive image with your target audience
through digital medium and digital advertising by digital marketing
technology.
There are related concepts with Digital Marketing that create
confusion . I want to shed some light on these related concepts as well.
- Digital Media
Communicate with target audience by literally Speaking
digital medium that is Web ,Email,Social,Mobile.
- Digital Advertising
Creating awareness about product or service by publishing
creative expression on digital medium that is referred as Digital
Advertising . It includes banner advertising ,display and search etc.
- Digital Marketing
Campaigning and communication brand image among target audience
repeatedly by using digital media that is referred as Digital Marketing
- Digital Marketing Technology
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