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Concepts of Digital Marketing
by Rajesh Parashar MBA(IT&HR-CVRU);A.I.S(CSIR-NISCAIR);M.Sc.(VBSPU-HCPG-VARANASI)

Dear Friends

Good Evening ,

Thank you to Madam who has given me permission speak on this topic-Digital Marketing .

First of all I would like explain some basic concepts and brief history behind this.

  • Communication 
Communicate Consciousness with value message to particular community i.e communication . Since ancient human civilization,cave man conveyed message through cave painting that is related with daily routine ,food habit,tools . It had strong message to transfer information and knowledge to next generation .
  • Marketing 
Primary objective is to make aware about you and your product and services,create positive image with your target audience. 
  • Digital Marketing 
Creating awareness about you and  your product and services,create positive image with your target audience through digital medium and digital advertising by digital marketing technology. 

There are related concepts with Digital Marketing that create confusion . I want to shed some light on these related concepts as well.
  • Digital Media 
Communicate with target audience by literally Speaking  digital medium that is Web ,Email,Social,Mobile.
  • Digital Advertising 
Creating awareness about product or service by publishing creative expression on digital medium that is referred as Digital Advertising . It includes banner advertising ,display and search etc.
  • Digital Marketing 
Campaigning and communication brand image among target audience repeatedly by using digital media that is referred as Digital Marketing  
  • Digital Marketing Technology 
Campaigning and nurturing lead conversion of brand  by using marketing automation platform that is CRM and landing page technology
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